Churn Rate Calculator
See the real cost of churn. Enter your subscriber count, average price, and monthly churn rate to find how many subscribers you lose each month, your average customer lifetime, and the MRR at risk.
Churn rate = (subscribers lost ÷ subscribers at start) × 100. Average customer lifetime = 1 ÷ churn rate. At 5% monthly churn, the average subscriber stays 20 months. Calculate the dollar impact below.
Estimates only. Annual plans should be normalized to a monthly price (annual ÷ 12). RecurX reports these metrics automatically from your live Shopify subscription data.
How to calculate churn rate
Churn rate is the share of subscribers lost over a period:
- Churn rate = (subscribers lost during the period ÷ subscribers at the start) × 100
- Average customer lifetime (months) = 1 ÷ monthly churn rate
- MRR at risk = subscribers lost × average subscription price
Cut the churn this calculator shows
A large share of churn is involuntary — failed payments, not unhappy customers. Automated dunning (smart retries plus card-update emails) recovers many of those subscribers automatically. RecurX includes dunning, flexible pause/skip/swap, and churn-reason reporting on every plan, so you can shrink the number this calculator returns.
Frequently asked questions
How do you calculate churn rate?
Divide the number of subscribers lost during a period by the number you had at the start, then multiply by 100. For example, losing 25 of 500 subscribers in a month is a 5% monthly churn rate.
What is a good churn rate?
For consumer subscriptions, monthly churn under 5% is strong and 5–7% is common. Lower is always better, since even a 1% reduction compounds into a much larger subscriber base over a year.
Learn more
- Subscription ChurnSubscription churn is the rate at which subscribers cancel or lapse over a given period.
- DunningDunning is the automated process of recovering failed subscription payments — retrying declined charges on a schedule and sending reminder emails or SMS with card-update links — to prevent involuntary churn.
- Customer Lifetime ValueCustomer Lifetime Value (LTV or CLV) is the total revenue a business expects to earn from a single customer over the entire span of their relationship.
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