Free Shopify subscription calculators

Model MRR, ARR, churn, and customer lifetime value for your Shopify subscription store.

• Customer Lifetime Value (LTV) Calculator
  For a subscription business, LTV ≈ average monthly subscription price ÷ monthly churn rate. A $40/month plan with 5% monthly churn has an average lifetime of 20 months and an LTV of about $800. Use the calculator below with your own numbers.
• MRR Calculator (Monthly Recurring Revenue)
  MRR = active subscribers × average monthly subscription price. 500 subscribers at $39/month = $19,500 MRR ($234,000 ARR). Net new MRR = new subscribers’ revenue − churned revenue. Try your own numbers below.
• ARR Calculator (Annual Recurring Revenue)
  ARR = MRR × 12, where MRR = active subscribers × average monthly price. 1,000 subscribers at $30/month is $30,000 MRR and $360,000 ARR. Model your own numbers below.
• Churn Rate Calculator
  Churn rate = (subscribers lost ÷ subscribers at start) × 100. Average customer lifetime = 1 ÷ churn rate. At 5% monthly churn, the average subscriber stays 20 months. Calculate the dollar impact below.